Launch your Haircare Brands in France effortless
Go-to-market made effortless: strategy, distribution, influencers & logistics—all in one partnership.
Retail Outlets
Influencers
+
Years of Experience
The french market is just waiting for you
A Service Made For Ambitious International Haircare Brands
You’ve perfected your formulas. Your next frontier? The billion French & European market hungry for authentic afro-haircare. Skip the steep learning curve: we turn every obstacle—regulations, gatekeepers, cultural nuance—into your competitive edge.
Influence Campaigns
- Sourcing and vetting of top afro-beauty talent
- Turnkey influencer campaigns (Stories, Reels, UGC)
- Negotiation, contracting, and performance tracking
- On-site influencer activations at events (pop-ups, master classes)
PR & Field Marketing
- Organization of in-store events and trade activations (mystery shopping, showrooms)
- Workshops & Master Classes (silk press, styling) and live product demonstrations
- Brunch & thematic activations
- Business Intelligence and competitive monitoring
- Press relations: sample dispatch to mainstream outlets (Elle, Grazia…) and professional press (salons, hairdressers)
- Specialized podcasts and media partnerships
Event Management & Activation
- Custom stand design & build for trade shows (MCB, NHA…)
- Afro-centric hostess staffing, trained to reflect your brand universe
- Photobooth activations and live UGC capture
- Product launches: press events, runway shows, photo shoots
- Sponsorship packages with live influencer coverage on Instagram/TikTok
Growth Hacking & Digital Tools
- Growth Hacking: +25,000 interactions/month through advanced automation
- SEO & Social Media Optimization: blogs, newsletters, and SEO tweaks to drive qualified traffic
- Digital Assets: content creation and management for Facebook, Instagram, Google, TikTok, Snapchat
- Ads Strategy: bespoke advertising campaigns (e.g. Instagram Ads) for immediate impact
Sales & Distribution Support
- Access to Beauty Impact and a network of retail outlets (Afro stores, specialty chains, hair salons)
- Roll-out plans for mainstream distribution (hypermarkets, online retailers)
- Pricing, logistics consulting, and sales performance monitoring
Community Management
- Full audit and development of your social media strategy
- Selection of channels (Instagram, TikTok, etc.) aligned with your goals
- Growth hacking via Instagram Booster and AI-powered mass commenting & engagement
- Creation of your editorial line and publication calendar
- Implementation of an operational action plan
The opportunity to discover expert tips while testing the products in real-life conditions.
We regularly organize workshops with influencers and professional hairstylists.
Our clients
